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@ysfbsf ysfbsf commented Feb 10, 2026

Append gpp and gpp_sid macros to the usersync iframe URL so that GPP consent data is forwarded during cookie sync.

🔧 Type of changes

  • new bid adapter
  • bid adapter update
  • new feature
  • new analytics adapter
  • new module
  • module update
  • bugfix
  • documentation
  • configuration
  • dependency update
  • tech debt (test coverage, refactorings, etc.)

✨ What's the context?

The Missena usersync iframe URL currently passes GDPR (gdpr, consent) and US Privacy (us_privacy) parameters but does not forward GPP consent data. The IAB's Global Privacy Platform has superseded US Privacy strings, and Prebid Server already resolves {{gpp}} and {{gpp_sid}} macros in usersync URLs.

🧠 Rationale behind the change

Adding gpp={{gpp}}&gpp_sid={{gpp_sid}} to the existing usersync URL ensures that GPP consent signals are forwarded to the Missena sync endpoint. This is a configuration-only change — no code is modified, only the missena.yaml bidder config file. Existing GDPR and US Privacy parameters are preserved for backward compatibility.

🔎 New Bid Adapter Checklist

N/A — this is a config update to an existing adapter.

🧪 Test plan

  • Verified that the {{gpp}} and {{gpp_sid}} macros are supported by Prebid Server Java's usersync URL resolution
  • Corresponding Prebid.js client-side change adds GPP support to getUserSyncs (PR pending on prebid/Prebid.js)
  • Corresponding docs change adds gpp_sids declaration to dev-docs/bidders/missena.md (PR pending on prebid/prebid.github.io)

🏎 Quality check

  • Are your changes following our code style guidelines?
  • Are there any breaking changes in your code? — No
  • Does your test coverage exceed 90%? — N/A, config-only change
  • Are there any erroneous console logs, debuggers or leftover code in your changes? — No

Append gpp and gpp_sid macros to the usersync iframe URL so that
GPP consent data is forwarded during cookie sync.
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