Live intent omni channel module

extra/bundle/pom.xml

@@ -65,6 +65,11 @@
             <artifactId>wurfl-devicedetection</artifactId>
             <version>${project.version}</version>
         </dependency>
+        <dependency>
+            <groupId>org.prebid.server.hooks.modules</groupId>
+            <artifactId>live-intent-omni-channel-identity</artifactId>
+            <version>${project.version}</version>
+        </dependency>
     </dependencies>
 
     <build>

extra/modules/live-intent-omni-channel-identity/README.md

@@ -0,0 +1,46 @@
+# Overview
+
+This module enriches bid requests with user EIDs.
+
+The user EIDs to be enriched are configured per partner as part of the LiveIntent HIRO onboarding process. As part of this onboarding process, partners will also be provided with the `identity-resolution-endpoint` URL as well as with the `auth-token`.
+
+`treatment-rate` is a value between 0.0 and 1.0 (including 0.0 and 1.0) and defines the percentage of requests for which identity enrichment should be performed. This value can be freely picked. We recommend a value between 0.9 and 0.95
+
+## Configuration
+
+To start using the LiveIntent Omni Channel Identity module you have to enable it and add configuration:
+
+```yaml
+hooks:
+  liveintent-omni-channel-identity:
+    enabled: true
+  host-execution-plan: >
+    {
+      "endpoints": {
+        "/openrtb2/auction": {
+          "stages": {
+            "processed-auction-request": {
+              "groups": [
+                {
+                  "timeout": 100,
+                  "hook-sequence": [
+                    {
+                      "module-code": "liveintent-omni-channel-identity",
+                      "hook-impl-code": "liveintent-omni-channel-identity-enrichment-hook"
+                    }
+                  ]
+                }
+              ]
+            }
+          }
+        }
+      }
+    }
+  modules:
+    liveintent-omni-channel-identity:
+      request-timeout-ms: 2000
+      identity-resolution-endpoint: "https://liveintent.com/idx"
+      auth-token: "secret-token"
+      treatment-rate: 0.9
+```
+

extra/modules/live-intent-omni-channel-identity/pom.xml

@@ -0,0 +1,18 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
+         xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
+    <modelVersion>4.0.0</modelVersion>
+    <parent>
+        <groupId>org.prebid.server.hooks.modules</groupId>
+        <artifactId>all-modules</artifactId>
+        <version>3.31.0-SNAPSHOT</version>
+    </parent>
+
+    <artifactId>live-intent-omni-channel-identity</artifactId>
+
+    <name>live-intent-omni-channel-identity</name>
+    <description>LiveIntent Omni-Channel Identity</description>
+
+    <dependencies>
+    </dependencies>
+</project>

extra/modules/live-intent-omni-channel-identity/src/main/java/org/prebid/server/hooks/modules/liveintent/omni/channel/identity/config/LiveIntentOmniChannelIdentityConfiguration.java

@@ -0,0 +1,42 @@
+package org.prebid.server.hooks.modules.liveintent.omni.channel.identity.config;
+
+import org.prebid.server.hooks.modules.liveintent.omni.channel.identity.model.config.LiveIntentOmniChannelProperties;
+import org.prebid.server.hooks.modules.liveintent.omni.channel.identity.v1.LiveIntentOmniChannelIdentityModule;
+import org.prebid.server.hooks.modules.liveintent.omni.channel.identity.v1.hooks.LiveIntentOmniChannelIdentityProcessedAuctionRequestHook;
+import org.prebid.server.hooks.v1.Module;
+import org.prebid.server.json.JacksonMapper;
+import org.prebid.server.vertx.httpclient.HttpClient;
+import org.springframework.beans.factory.annotation.Value;
+import org.springframework.boot.autoconfigure.condition.ConditionalOnProperty;
+import org.springframework.boot.context.properties.ConfigurationProperties;
+import org.springframework.context.annotation.Bean;
+import org.springframework.context.annotation.Configuration;
+
+import java.util.Collections;
+
+@Configuration
+@ConditionalOnProperty(
+        prefix = "hooks." + LiveIntentOmniChannelIdentityModule.CODE,
+        name = "enabled",
+        havingValue = "true")
+public class LiveIntentOmniChannelIdentityConfiguration {
+
+    @Bean
+    @ConfigurationProperties(prefix = "hooks.modules." + LiveIntentOmniChannelIdentityModule.CODE)
+    LiveIntentOmniChannelProperties properties() {
+        return new LiveIntentOmniChannelProperties();
+    }
+
+    @Bean
+    Module liveIntentOmniChannelIdentityModule(LiveIntentOmniChannelProperties properties,
+                                               JacksonMapper mapper,
+                                               HttpClient httpClient,
+                                               @Value("${logging.sampling-rate:0.01}") double logSamplingRate) {
+
+        final LiveIntentOmniChannelIdentityProcessedAuctionRequestHook hook =
+                new LiveIntentOmniChannelIdentityProcessedAuctionRequestHook(
+                        properties, mapper, httpClient, logSamplingRate);
+
+        return new LiveIntentOmniChannelIdentityModule(Collections.singleton(hook));
+    }
+}

extra/modules/live-intent-omni-channel-identity/src/main/java/org/prebid/server/hooks/modules/liveintent/omni/channel/identity/model/IdResResponse.java

@@ -0,0 +1,16 @@
+package org.prebid.server.hooks.modules.liveintent.omni.channel.identity.model;
+
+import com.iab.openrtb.request.Eid;
+import lombok.AllArgsConstructor;
+import lombok.Data;
+import lombok.NoArgsConstructor;
+
+import java.util.List;
+
+@Data
+@NoArgsConstructor
+@AllArgsConstructor(staticName = "of")
+public class IdResResponse {
+
+    List<Eid> eids;
+}

extra/modules/live-intent-omni-channel-identity/src/main/java/org/prebid/server/hooks/modules/liveintent/omni/channel/identity/model/config/LiveIntentOmniChannelProperties.java

@@ -0,0 +1,15 @@
+package org.prebid.server.hooks.modules.liveintent.omni.channel.identity.model.config;
+
+import lombok.Data;
+
+@Data
+public final class LiveIntentOmniChannelProperties {
+
+    long requestTimeoutMs;
+
+    String identityResolutionEndpoint;
+
+    String authToken;
+
+    float treatmentRate;
+}

extra/modules/live-intent-omni-channel-identity/src/main/java/org/prebid/server/hooks/modules/liveintent/omni/channel/identity/v1/LiveIntentOmniChannelIdentityModule.java

@@ -0,0 +1,23 @@
+package org.prebid.server.hooks.modules.liveintent.omni.channel.identity.v1;
+
+import org.prebid.server.hooks.v1.Hook;
+import org.prebid.server.hooks.v1.InvocationContext;
+import org.prebid.server.hooks.v1.Module;
+
+import java.util.Collection;
+
+public record LiveIntentOmniChannelIdentityModule(
+        Collection<? extends Hook<?, ? extends InvocationContext>> hooks) implements Module {
+
+    public static final String CODE = "liveintent-omni-channel-identity";
+
+    @Override
+    public String code() {
+        return CODE;
+    }
+
+    @Override
+    public Collection<? extends Hook<?, ? extends InvocationContext>> hooks() {
+        return hooks;
+    }
+}

extra/modules/live-intent-omni-channel-identity/src/main/java/org/prebid/server/hooks/modules/liveintent/omni/channel/identity/v1/hooks/LiveIntentOmniChannelIdentityProcessedAuctionRequestHook.java

@@ -0,0 +1,116 @@
+package org.prebid.server.hooks.modules.liveintent.omni.channel.identity.v1.hooks;
+
+import com.iab.openrtb.request.BidRequest;
+import com.iab.openrtb.request.Eid;
+import com.iab.openrtb.request.User;
+import io.vertx.core.Future;
+import io.vertx.core.MultiMap;
+import org.apache.commons.collections4.ListUtils;
+import org.prebid.server.hooks.execution.v1.InvocationResultImpl;
+import org.prebid.server.hooks.execution.v1.auction.AuctionRequestPayloadImpl;
+import org.prebid.server.hooks.modules.liveintent.omni.channel.identity.model.IdResResponse;
+import org.prebid.server.hooks.modules.liveintent.omni.channel.identity.model.config.LiveIntentOmniChannelProperties;
+import org.prebid.server.hooks.v1.InvocationAction;
+import org.prebid.server.hooks.v1.InvocationResult;
+import org.prebid.server.hooks.v1.InvocationStatus;
+import org.prebid.server.hooks.v1.auction.AuctionInvocationContext;
+import org.prebid.server.hooks.v1.auction.AuctionRequestPayload;
+import org.prebid.server.hooks.v1.auction.ProcessedAuctionRequestHook;
+import org.prebid.server.json.JacksonMapper;
+import org.prebid.server.log.ConditionalLogger;
+import org.prebid.server.log.LoggerFactory;
+import org.prebid.server.util.HttpUtil;
+import org.prebid.server.util.ListUtil;
+import org.prebid.server.vertx.httpclient.HttpClient;
+import org.prebid.server.vertx.httpclient.model.HttpClientResponse;
+
+import java.util.List;
+import java.util.Objects;
+import java.util.Optional;
+import java.util.concurrent.ThreadLocalRandom;
+
+public class LiveIntentOmniChannelIdentityProcessedAuctionRequestHook implements ProcessedAuctionRequestHook {
+
+    private static final ConditionalLogger conditionalLogger = new ConditionalLogger(LoggerFactory.getLogger(
+            LiveIntentOmniChannelIdentityProcessedAuctionRequestHook.class));
+
+    private static final String CODE = "liveintent-omni-channel-identity-enrichment-hook";
+
+    private final LiveIntentOmniChannelProperties config;
+    private final JacksonMapper mapper;
+    private final HttpClient httpClient;
+    private final double logSamplingRate;
+
+    public LiveIntentOmniChannelIdentityProcessedAuctionRequestHook(LiveIntentOmniChannelProperties config,
+                                                                    JacksonMapper mapper,
+                                                                    HttpClient httpClient,
+                                                                    double logSamplingRate) {
+
+        this.config = Objects.requireNonNull(config);
+        HttpUtil.validateUrlSyntax(config.getIdentityResolutionEndpoint());
+        this.mapper = Objects.requireNonNull(mapper);
+        this.httpClient = Objects.requireNonNull(httpClient);
+        this.logSamplingRate = logSamplingRate;
+    }
+
+    @Override
+    public Future<InvocationResult<AuctionRequestPayload>> call(AuctionRequestPayload auctionRequestPayload,
+                                                                AuctionInvocationContext invocationContext) {
+
+        return config.getTreatmentRate() > ThreadLocalRandom.current().nextFloat()
+                ? requestIdentities(auctionRequestPayload.bidRequest())
+                .<InvocationResult<AuctionRequestPayload>>map(this::update)
+                .onFailure(throwable -> conditionalLogger.error(
+                        "Failed enrichment: %s".formatted(throwable.getMessage()), logSamplingRate))
+                : noAction();
+    }
+
+    private Future<IdResResponse> requestIdentities(BidRequest bidRequest) {
+        return httpClient.post(
+                        config.getIdentityResolutionEndpoint(),
+                        headers(),
+                        mapper.encodeToString(bidRequest),
+                        config.getRequestTimeoutMs())
+                .map(this::processResponse);
+    }
+
+    private MultiMap headers() {
+        return MultiMap.caseInsensitiveMultiMap()
+                .add(HttpUtil.AUTHORIZATION_HEADER, "Bearer " + config.getAuthToken());
+    }
+
+    private IdResResponse processResponse(HttpClientResponse response) {
+        return mapper.decodeValue(response.getBody(), IdResResponse.class);
+    }
+
+    private static Future<InvocationResult<AuctionRequestPayload>> noAction() {
+        return Future.succeededFuture(InvocationResultImpl.<AuctionRequestPayload>builder()
+                .status(InvocationStatus.success)
+                .action(InvocationAction.no_action)
+                .build());
+    }
+
+    private InvocationResultImpl<AuctionRequestPayload> update(IdResResponse resolutionResult) {
+        return InvocationResultImpl.<AuctionRequestPayload>builder()
+                .status(InvocationStatus.success)
+                .action(InvocationAction.update)
+                .payloadUpdate(payload -> updatedPayload(payload, resolutionResult.getEids()))
+                .build();
+    }
+
+    private AuctionRequestPayload updatedPayload(AuctionRequestPayload requestPayload, List<Eid> resolvedEids) {
+        final List<Eid> eids = ListUtils.emptyIfNull(resolvedEids);
+        final BidRequest bidRequest = requestPayload.bidRequest();
+        final User updatedUser = Optional.ofNullable(bidRequest.getUser())
+                .map(user -> user.toBuilder().eids(ListUtil.union(ListUtils.emptyIfNull(user.getEids()), eids)))
+                .orElseGet(() -> User.builder().eids(eids))
+                .build();
+
+        return AuctionRequestPayloadImpl.of(bidRequest.toBuilder().user(updatedUser).build());
+    }
+
+    @Override
+    public String code() {
+        return CODE;
+    }
+}