diff --git a/README.md b/README.md
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--- a/README.md
+++ b/README.md
@@ -7,7 +7,7 @@ This repository hosts the development of the [scikit-learn.org](https://scikit-l
## How to Contribute
-Please refer to the [Guide to Contributing](https://github.com/scikit-learn/blog/blob/main/CONTRIBUTING.md).
+Please refer to the [Guide to Contributing](https://github.com/scikit-learn/blog/blob/main/CONTRIBUTING.md).
All contributions must abide by the [Code of Conduct](https://github.com/scikit-learn/blog/blob/main/CODE-OF-CONDUCT.md).
@@ -15,15 +15,22 @@ All contributions must abide by the [Code of Conduct](https://github.com/scikit-
## Brand Standards
This section contains scikit-learn's branding standards and guidelines.
+### Trademark
+
+A [detailed document](/assets/brand_guidelines/2025-02-scikit-learn-brand-guidelines.pdf)
+containing the terms of use of the scikit-learn brand is available for reference.
+
### scikit-learn Color Palette
- `RGB 41/171/226 | HEX #29ABE2 | scikit-learn Cyan`
- `RGB 247/147/30 | HEX #F7931E | scikit-learn Orange`
- `RGB 155/70/0| HEX #9B4600 | scikit-learn Brown`
+ `RGB 41/171/226 | HEX #29ABE2 | scikit-learn Cyan`
+ `RGB 247/147/30 | HEX #F7931E | scikit-learn Orange`
+ `RGB 155/70/0| HEX #9B4600 | scikit-learn Brown`
### Logo
Logos can be found in the [assets/images/](https://github.com/scikit-learn/blog/tree/main/assets/images) folder.
+Refer to the terms of use above for the correct use of the scikit-learn logo.
+
___
Shield: [![CC BY 4.0][cc-by-shield]][cc-by]
diff --git a/assets/brand_guidelines/2025-02-scikit-learn-brand-guidelines.pdf b/assets/brand_guidelines/2025-02-scikit-learn-brand-guidelines.pdf
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