diff --git a/src/js/10-ketch-consent.js b/src/js/10-ketch-consent.js
new file mode 100644
index 0000000..6293ef5
--- /dev/null
+++ b/src/js/10-ketch-consent.js
@@ -0,0 +1,86 @@
+;(function () {
+  'use strict'
+
+  window.analytics.ready(() => {
+    window.ketch('once', 'consent', onKetchConsent)
+    window.ketch('on', 'consent', onKetchConsentGtagTrack)
+    window.ketch('on', 'userConsentUpdated', onKetchConsentUpdated)
+  })
+
+  // If the user is in the US-CA region, change the text of the preference center link
+  // 3/19/25: Disabled this feature due to shifting CA legal requirements. Will re-enable with new textContent if needed
+  // window.ketch('on', 'regionInfo', (regionInfo) => {
+  //   const customTextRegions = ['US-CA']
+  //   if (customTextRegions.includes(regionInfo)) {
+  //     const preferenceCenterLinkElement = document.getElementById('preferenceCenterLink')
+  //     if (preferenceCenterLinkElement) {
+  //       preferenceCenterLinkElement.textContent = 'Do Not Sell My Personal Information'
+  //     }
+  //   }
+  // })
+
+  // If the user is in the default jurisdiction, remove the preference center link
+  window.ketch('on', 'jurisdiction', (jurisdiction) => {
+    if (jurisdiction.includes('default')) {
+      const preferenceCenterContainerElement = document.getElementById('preferenceCenterContainer')
+      if (preferenceCenterContainerElement) {
+        preferenceCenterContainerElement.remove()
+      }
+    }
+  })
+
+  // Once - This will be fired only one time, will initialize all the main features.
+  const onKetchConsent = (consent) => {
+    window.ketchConsent = consent
+    addKetchConsentToContextMiddleware()
+    window.analytics.page()
+    // loadScripts(); // Load any script if we have scripts to fire after ketch consent is fired.
+  }
+
+  // on - Each time the user changes the preferences, save them to the global variable
+  const onKetchConsentUpdated = (consent) => {
+    window.ketchConsent = consent
+  }
+
+  // On - each time the consent is loaded, track it to the gtag event
+  const onKetchConsentGtagTrack = (consent) => {
+    if (window.gtag &&
+        consent.purposes &&
+        'analytics' in consent.purposes &&
+        'targeted_advertising' in consent.purposes
+    ) {
+      const analyticsString = consent.purposes.analytics === true ? 'granted' : 'denied'
+      const targetedAdsString = consent.purposes.targeted_advertising === true ? 'granted' : 'denied'
+
+      const gtagObject = {
+        analytics_storage: analyticsString,
+        ad_personalization: targetedAdsString,
+        ad_storage: targetedAdsString,
+        ad_user_data: targetedAdsString,
+      }
+      window.gtag('consent', 'update', gtagObject)
+    }
+  }
+
+  // Use the analytics.addSourceMiddleware function to include the consent on all the events
+  const addKetchConsentToContextMiddleware = () => {
+    window.analytics.addSourceMiddleware(({ payload, next }) => {
+      if (window.ketchConsent) {
+        const analyticsString = window.ketchConsent.purposes.analytics === true ? 'granted' : 'denied'
+        const targetedAdsString = window.ketchConsent.purposes.targeted_advertising === true ? 'granted' : 'denied'
+
+        payload.obj.properties = {
+          ...(payload.obj.properties || {}),
+          analyticsStorageConsentState: analyticsString,
+          adsStorageConsentState: targetedAdsString,
+          adUserDataConsentState: targetedAdsString,
+          adPersonalizationConsentState: targetedAdsString,
+        }
+        payload.obj.context.consent = {
+          categoryPreferences: window.ketchConsent?.purposes,
+        }
+      }
+      next(payload)
+    })
+  }
+})()
diff --git a/src/js/10-trustarc-consent.js b/src/js/10-trustarc-consent.js
deleted file mode 100644
index ff996fe..0000000
--- a/src/js/10-trustarc-consent.js
+++ /dev/null
@@ -1,23 +0,0 @@
-/* eslint-disable */
-window._ibmAnalytics = {
-  "settings": {
-    "name": "DataStax",
-    "tealiumProfileName": "ibm-subsidiary",
-  },
-  "trustarc": {
-    "privacyPolicyLink": "https://www.datastax.com/legal/datastax-website-privacy-policy"
-  },
-  "digitalData.page.services.google.enabled": true
-};
-window.digitalData = {
-  "page": {
-    "pageInfo": {
-      "ibm": {
-        "siteId": "IBM_" + _ibmAnalytics.settings.name,
-      }
-    },
-    "category": {
-      "primaryCategory": "PC230"
-    }
-  }
-};
diff --git a/src/partials/head-scripts.hbs b/src/partials/head-scripts.hbs
index bea0d1b..9e543dd 100644
--- a/src/partials/head-scripts.hbs
+++ b/src/partials/head-scripts.hbs
@@ -6,8 +6,8 @@ analytics.load("{{this}}");
 </script>
 {{/with}}
 
-{{#with site.keys.ibmAnalyticsEnabled}}
-<script src="//1.www.s81c.com/common/stats/ibm-common.js" type="text/javascript" async="async"></script>
+{{#with site.keys.ketchSmartTagUrl}}
+<script>!function(){window.semaphore=window.semaphore||[],window.ketch=function(){window.semaphore.push(arguments)};var e=document.createElement("script");e.type="text/javascript",e.src="{{this}}",e.defer=e.async=!0,document.getElementsByTagName("head")[0].appendChild(e)}();</script>
 {{/with}}
 
 <script>var uiRootPath = '{{{uiRootPath}}}'</script>