Add more to home page, tweak working elsewhere

Author: sax

consulting.html

@@ -37,25 +37,24 @@ <h1>Consulting</h1>
     <main>
       <section>
         <p>
-          Reflective Software is the software consulting practice of Eric Saxby and Erik Hanson, who each have decades
-          of software development experience in various programming languages, most recently with Elixir and Rust.
+          Reflective Software was founded by Eric Saxby and Erik Hanson, each of whom have decades
+          of software development experience in various programming languages.
         </p>
       </section>
       <section>
         <h3>What We Do</h3>
         <p>
-          With a strong focus on developer tooling, automated testing, and observability tools, we’ve helped teams to
-          reduce the onboarding time of new software engineers, as well as to reduce the pains of their development
-          processes by streamlining, automating, and reducing risks in their workflows as well as by replacing manual
-          checklists with continuous integration and deployment pipelines.
+          With a strong focus on developer tooling, automated testing, and observability tools, we help teams to
+          reduce onboarding time of new software engineers, and to remove the pains of development processes.
+          We reduce the risks of shipping new software, increasing the speed of development.
         </p>
         <p>
-          We are strong advocates of automated testing and can help kickstart or improve your application’s test suite.
-          We have a lot of experience with unit tests, UI tests, integration tests, and API tests, and we have written a
-          number of open source libraries to help with testing.
+          We’re strong advocates of automated testing, and can kickstart or improve your applications’ test suites.
+          We have experience testing at all levels (including unit tests, UI tests, integration tests, and API tests), and
+          have released numerous open source libraries to help with testing.
         </p>
         <p>
-          We have strong web app and web UI skills, and have built many web applications on our own and alongside our
+          We have strong web app and web UI skills, having built many web applications on our own and alongside our
           clients’ developers, including multi-user multi-role enterprise workflow applications, and a videoconferencing
           server with a web-based client. We have added web-based dashboards showing application performance and status
           as well as real-time remote visualization of high-volume data transformations.
@@ -78,25 +77,18 @@ <h3>Tech Stack</h3>
       <section>
         <h3>Highlights</h3>
         <ul>
+          <li>Highly interactive web applications with full test coverage.</li>
+          <li>High-volume and fast data pipelines, with minimal maintenance requirements over multiple years of service.</li>
+          <li>Mentorship of less-experienced team members, to rapidly increase team productivity.</li>
+          <li>Decreased data processing delays of critical health care data pipelines from hours to minutes.</li>
           <li>
-            Worked on projects both on our own, and with an existing team by contributing to feature development while
-            mentoring less-experienced members to improve their programming skills.
-          </li>
-          <li>Built multiple highly interactive web applications with full test coverage.</li>
-          <li>Built data pipelines with minimal maintenance requirements over multiple years of service.</li>
-          <li>Decreased data processing delays of a critical health care data pipeline from hours to minutes.</li>
-          <li>
-            Processed a multi-year data backlog, with data enrichment from severely resource-constrained external
+            Processed multi-year data backlogs, with data enrichment from severely resource-constrained external
             services, with real-time reprioritization of data.
           </li>
           <li>
             Integrated data from various sources including USB-connected hardware, XML- and HL7-based healthcare APIs,
             non-normalized data lakes, and legacy SQL databases.
           </li>
-          <li>
-            Worked with untested and undocumented APIs, building resilience into data pipelines by discovering,
-            documenting, and handling unexpected use-cases.
-          </li>
           <li>Optimized SQL queries for datasets of over 100M rows with our solid relational database skills.</li>
         </ul>
       </section>
@@ -111,8 +103,8 @@ <h3>Elixir</h3>
         </p>
 
         <p>
-          We have decades of test-driven development experience, which we have brought to Elixir in terms of building
-          full Phoenix LiveView UI test suites (that run in a few seconds), as well as test-related open source
+          We have decades of experience developing well-tested code, and have brought our testing philosophy to Elixir
+          with Phoenix LiveView UI test suites (that run in seconds), as well as test-related open source
           libraries such as
           <a href="https://hex.pm/packages/pages" target="_blank">Pages</a>,
           <a href="https://hex.pm/packages/html_query" target="_blank">HtmlQuery</a>,
@@ -121,14 +113,14 @@ <h3>Elixir</h3>
         </p>
 
         <p>
-          We have not only built UI-heavy applications, but also built multiple data processing applications. We have
-          experience using libraries such as Broadway, GenStage, Flow, Membrane, and Oban, as well as high-volume and
+          In addition to UI-heavy applications, we have shipped multiple data processing applications. We have
+          used libraries such as Broadway, GenStage, Flow, Membrane, and Oban, as well as high-volume and
           high-speed data processing applications using tools provided by the Erlang and Elixir standard libraries.
         </p>
 
         <p>
-          In these data pipelines, we have faced problems related to strict concurrency constraints, API
-          interoperability with little, no, or incorrect documentation, and with the need for high reliability and high
+          We have solved problems related to strict concurrency limits, API
+          interoperability with little, no, or incorrect documentation, and the need for high reliability and
           speed (for instance, reducing a 12-hour long process to under 2 minutes).
         </p>
 

index.html

@@ -42,19 +42,32 @@
     <a href="/" class="logo"><img src="images/logo.svg" width="32" height="37" /></a>
     <header id="header">
       <h1>Reflective</h1>
+    </header>
+
+    <main>
+      <p>
+        We build <a href="/software">resilient software</a> quickly, with regular reflection not only on patterns used
+        by customer-facing software, but on our workflow tools, language choices, and test frameworks.
+        Through iterative product development and release management, we increase development velocity
+        while decreasing the risks that come from releasing massive changes all at once.
+      </p>
 
       <p>
-        We build <a href="/software">software products</a> and <a href="/open-source">open source libraries</a>, and we
-        perform application development and workflow automation <a href="/consulting">consulting</a>, specializing in
-        Elixir, Phoenix, Rust, and Swift.
+        We also build and maintain a plethora of <a href="/open-source">open source libraries</a> and
+        workflow automation tools, with a strong focus on increased developer productivity and software efficiency.
+      </p>
+
+      <p>
+        We have a strong background in Elixir, Phoenix, Rust, and Swift, and would happy to talk with you about
+        <a href="/consulting">whatever needs you might have</a>.
       </p>
 
       <p>
         Contact us at <a href="mailto:contact@reflective.dev">contact@reflective.dev</a>
         or individually at
         <a href="mailto:sax@reflective.dev">Eric Saxby</a> / <a href="mailto:erik@reflective.dev">Erik Hanson</a>.
       </p>
-    </header>
+    </main>
 
     <footer id="footer">
       <ul class="icons">

open-source.html

@@ -37,16 +37,36 @@ <h1>Open Source</h1>
     <main>
       <section>
         <p>
-          We have built a number of open source libraries. Instead of tying them to our company, we have created a
-          separate GitHub organization called <a href="https://synchronal.dev">Synchronal</a> so that the code can live
-          outside of and beyond Reflective Software.
+          We host a number of open source libraries in an independent GitHub organization called
+          <a href="https://synchronal.dev">Synchronal</a> to ensure that code lives outside of and beyond
+          Reflective Software.
         </p>
 
         <p>
-          <a href="https://github.com/sponsors/reflective-dev">Sponsoring our open source efforts</a> will help us
+          <a href="https://github.com/sponsors/reflective-dev">Sponsor our open source efforts</a> to help us
           maintain our open source projects and create new ones. You can also hire us to build and maintain open source
-          libraries, tools, and applications.
+          libraries, tools, and applications that you would like to have built.
         </p>
+      </section>
+
+      <section>
+        <h2>Highlights</h2>
+        <ul>
+          <li>
+            <a href="https://github.com/synchronal/pages">Pages</a> and
+            <a href="https://github.com/synchronal/html_query">HtmlQuery</a> —
+            Bridge controller and live view tests in ExUnit to increase the speed with which tests can be written
+            and reused.
+          </li>
+          <li>
+            <a href="https://github.com/synchronal/medic-rs">Medic</a> — Opinionated workflow management to increase
+            development productivity via repeatable checks, steps, and remedies.
+          </li>
+          <li>
+            <a href="https://github.com/synchronal/specter">Specter</a> — A headless WebRTC library that orchestrates
+            Rust's webrtc-rs from Elixir.
+          </li>
+        </ul>
 
         <p>See the <a href="https://github.com/synchronal">full list of our open source projects</a>.</p>
       </section>

software.html

@@ -36,20 +36,28 @@ <h1>Our Software</h1>
 
     <main>
       <section>
-        <h3>Test Reflector</h3>
+        <h3><a href="https://www.testreflector.app">Test Reflector</a></h3>
 
         <p>
           Effortlessly monitor your GitHub Actions workflows directly from your Mac‘s menubar. Test Reflector provides a
           convenient overview of your workflows' statuses and recent results, eliminating the need to constantly switch
           tabs or watch your email for failure notices.
         </p>
 
-        <p>Read more on <a href="https://www.testreflector.app">the Test Reflector website</a>.</p>
+        <p>
+          With dozens of open-source repositories and a host of personal and private projects that we maintain,
+          we found that we needed a better tool for tracking GitHub Actions—especially on the days where we update
+          dependencies across 40+ repos. Thus <a href="https://www.testreflector.app">Test Reflector</a> was born.
+        </p>
+
       </section>
 
       <section>
-        <h3>Open Source</h3>
-        We have created a number of <a href="/open-source">open source libraries in Elixir and Rust</a>.
+        <h3><a href="/open-source">Open Source</a></h3>
+
+        <p>
+          We have also created and maintain numerous <a href="/open-source">open source libraries in Elixir and Rust</a>.
+        </p>
       </section>
 
       <section>