diff --git a/dist/breaking-change.md b/dist/breaking-change.md
index 600ca01..df5fac2 100644
--- a/dist/breaking-change.md
+++ b/dist/breaking-change.md
@@ -1,9 +1,16 @@
 Thanks for your contribution :pray:
 
+{{^release_candidate}}
 This is now marked as a [`breaking-change` proposal to the standard](https://github.com/publiccodeyml/publiccode.yml/labels/standard-breaking-change) proposal to the Standard, this means that an old version of `publiccode.yml` won't be compatible with the new version.
+{{/release_candidate}}
+{{#release_candidate}}
+This is now marked as a [`breaking-change` proposal to the standard](https://github.com/publiccodeyml/publiccode.yml/labels/standard-breaking-change) proposal to the Standard. This targets the upcoming **v1.0** on the `1.0-rc` branch.
+{{/release_candidate}}
 
+{{^release_candidate}}
 Breaking changes can be released with a new major version at most once every two years, provided the current version of the Standard has been deprecating the object of this proposal for at least 6 months.
 
+{{/release_candidate}}
 Example of breaking changes are removal of keys or changes to key types.
 
 The next eligible voting round will take place on **{{ next_vote_date }}**
diff --git a/dist/bugfix-change.md b/dist/bugfix-change.md
index 066fa5f..8d093bf 100644
--- a/dist/bugfix-change.md
+++ b/dist/bugfix-change.md
@@ -1,7 +1,12 @@
 Thanks for your contribution :pray:
 
+{{^release_candidate}}
 This is now marked as a [`bugfix-change` proposal to the standard](https://github.com/publiccodeyml/publiccode.yml/labels/standard-bugfix-change),
 this means that this change won't break any compatibility with the old versions of the Standard.
+{{/release_candidate}}
+{{#release_candidate}}
+This is now marked as a [`bugfix-change` proposal to the standard](https://github.com/publiccodeyml/publiccode.yml/labels/standard-bugfix-change). This targets the upcoming **v1.0** on the `1.0-rc` branch.
+{{/release_candidate}}
 
 Example of bugfix changes are typo fixes.
 
diff --git a/dist/deprecation-change.md b/dist/deprecation-change.md
index 2555159..a1b1033 100644
--- a/dist/deprecation-change.md
+++ b/dist/deprecation-change.md
@@ -1,7 +1,12 @@
 Thanks for your contribution :pray:
 
+{{^release_candidate}}
 This is now marked as a [`deprecation-change` proposal to the standard](https://github.com/publiccodeyml/publiccode.yml/labels/standard-deprecation), this means that this change won't break any compatibility with the old versions of the Standard,
 and it will be possibile to make the definitive change 6 months after the deprecation with a new major release.
+{{/release_candidate}}
+{{#release_candidate}}
+This is now marked as a [`deprecation-change` proposal to the standard](https://github.com/publiccodeyml/publiccode.yml/labels/standard-deprecation). This targets the upcoming **v1.0** on the `1.0-rc` branch.
+{{/release_candidate}}
 
 The next eligible voting round will take place on **{{ next_vote_date }}**
 
diff --git a/dist/index.js b/dist/index.js
index 4d61bc0..7181be2 100644
--- a/dist/index.js
+++ b/dist/index.js
@@ -8923,7 +8923,7 @@ var __importDefault = (this && this.__importDefault) || function (mod) {
     return (mod && mod.__esModule) ? mod : { "default": mod };
 };
 Object.defineProperty(exports, "__esModule", ({ value: true }));
-exports.removeLabel = exports.addLabels = exports.setLabels = exports.commentToIssue = exports.reactToComment = exports.isChair = exports.isMaintainer = exports.inTeam = exports.getCommandsFromComment = void 0;
+exports.removeLabel = exports.addLabels = exports.setLabels = exports.commentToIssue = exports.reactToComment = exports.hasLabel = exports.isChair = exports.isMaintainer = exports.inTeam = exports.getCommandsFromComment = void 0;
 const fs_1 = __nccwpck_require__(7147);
 const mustache_1 = __importDefault(__nccwpck_require__(8272));
 const config_1 = __nccwpck_require__(6373);
@@ -8956,6 +8956,12 @@ function isChair(org, username) {
     });
 }
 exports.isChair = isChair;
+function hasLabel(context, name) {
+    var _a, _b;
+    const labels = ((_b = (_a = context.payload.issue) === null || _a === void 0 ? void 0 : _a.labels) !== null && _b !== void 0 ? _b : []);
+    return labels.some(label => label.name === name);
+}
+exports.hasLabel = hasLabel;
 function reactToComment(context) {
     var _a;
     return __awaiter(this, void 0, void 0, function* () {
@@ -8996,6 +9002,7 @@ function toMustacheView(context) {
         steering_committee_team: config_1.STEERING_COMMITTEE_TEAM,
         comment_author_username: (_c = (_b = (_a = context.payload.comment) === null || _a === void 0 ? void 0 : _a.user) === null || _b === void 0 ? void 0 : _b.login) !== null && _c !== void 0 ? _c : '',
         next_vote_date: getNextVoteDate(),
+        release_candidate: hasLabel(context, 'v1'),
     };
 }
 function commentToIssue(context, template, additionalVariables) {
@@ -9384,6 +9391,7 @@ function run(context) {
         // eslint-disable-next-line prefer-template,no-path-concat
         const template = (0, fs_1.readFileSync)(__nccwpck_require__.ab + "vote-end.md", 'utf8');
         (0, bot_1.reactToComment)(context);
+        const isReleaseCandidate = (0, bot_1.hasLabel)(context, 'v1');
         const { owner, repo, number } = context.issue;
         const comments = yield octokit_1.default.paginate('GET /repos/:owner/:repo/issues/:issue_number/comments', { owner, repo, issue_number: number });
         const voteComment = getBotComment(comments, '<!-- ##bot-voting-marker## -->');
@@ -9420,7 +9428,13 @@ function run(context) {
         const voteResults = processResults(thumbsUps.map(t => t.user.login), thumbsDowns.map(t => t.user.login), !isAdditionalPeriod, approvingMember);
         switch (+voteResults) {
             case VoteResult.Approved:
-                resultMessage = `
+                resultMessage = isReleaseCandidate
+                    ? `
+**Proposal approved** :+1:
+
+This proposal will be merged into the \`1.0-rc\` branch and released later as part of v1.0.
+      `
+                    : `
 **Proposal approved** :+1:
 
 This proposal is now ready to be merged and get released with a new version of the standard.
diff --git a/dist/minor-change.md b/dist/minor-change.md
index 008da21..590e9c3 100644
--- a/dist/minor-change.md
+++ b/dist/minor-change.md
@@ -1,7 +1,12 @@
 Thanks for your contribution :pray:
 
+{{^release_candidate}}
 This is now marked as a [`minor-change` proposal to the standard](https://github.com/publiccodeyml/publiccode.yml/labels/standard-minor-change),
 this means that old versions of `publiccode.yml` will still be valid with this change.
+{{/release_candidate}}
+{{#release_candidate}}
+This is now marked as a [`minor-change` proposal to the standard](https://github.com/publiccodeyml/publiccode.yml/labels/standard-minor-change). This targets the upcoming **v1.0** on the `1.0-rc` branch.
+{{/release_candidate}}
 
 Example of minor changes are additions of new keys or making keys optional.
 
diff --git a/dist/vote-start.md b/dist/vote-start.md
index 7d87edb..996913b 100644
--- a/dist/vote-start.md
+++ b/dist/vote-start.md
@@ -7,4 +7,8 @@ The polls will stay open for {{ vote_period_days }} days, until **{{ vote_end_da
 
 Leave a :+1: (thumbs up) **on this comment** to accept the proposal or a :-1: (thumbs down) to reject it.
 
+{{#release_candidate}}
+This proposal targets **v1.0**. If approved it will be merged into the `1.0-rc` branch and released later as part of v1.0, not immediately.
+
+{{/release_candidate}}
 cc @{{{ steering_committee_team }}}
diff --git a/src/bot.test.ts b/src/bot.test.ts
new file mode 100644
index 0000000..3110ae0
--- /dev/null
+++ b/src/bot.test.ts
@@ -0,0 +1,24 @@
+import { Context } from '@actions/github/lib/context';
+
+import { hasLabel } from './bot';
+
+function contextWithLabels(labels: unknown): Context {
+  return { payload: { issue: { labels } } } as unknown as Context;
+}
+
+test('hasLabel returns true when the label is present', () => {
+  const context = contextWithLabels([{ name: 'v1' }, { name: 'vote-start' }]);
+
+  expect(hasLabel(context, 'v1')).toBe(true);
+});
+
+test('hasLabel returns false when the label is absent', () => {
+  const context = contextWithLabels([{ name: 'vote-start' }]);
+
+  expect(hasLabel(context, 'v1')).toBe(false);
+});
+
+test('hasLabel returns false when there are no labels', () => {
+  expect(hasLabel(contextWithLabels([]), 'v1')).toBe(false);
+  expect(hasLabel({ payload: {} } as unknown as Context, 'v1')).toBe(false);
+});
diff --git a/src/bot.ts b/src/bot.ts
index 5b59ac9..9df106d 100644
--- a/src/bot.ts
+++ b/src/bot.ts
@@ -21,6 +21,7 @@ interface TemplateVariables {
   bot_username: string;
   comment_author_username: string;
   next_vote_date: string;
+  release_candidate: boolean;
 }
 
 export interface Command {
@@ -51,6 +52,12 @@ export async function isChair(org: string, username: string) {
   return inTeam(org, username, 'chair');
 }
 
+export function hasLabel(context: Context, name: LabelName): boolean {
+  const labels = (context.payload.issue?.labels ?? []) as Array<{ name?: string }>;
+
+  return labels.some(label => label.name === name);
+}
+
 export async function reactToComment(context: Context) {
   const { owner: org, repo } = context.repo;
 
@@ -94,6 +101,7 @@ function toMustacheView(context: Context): TemplateVariables {
     steering_committee_team: STEERING_COMMITTEE_TEAM,
     comment_author_username: context.payload.comment?.user?.login ?? '',
     next_vote_date: getNextVoteDate(),
+    release_candidate: hasLabel(context, 'v1'),
   };
 }
 
diff --git a/src/commands/voteEnd.ts b/src/commands/voteEnd.ts
index 16e869f..de01b61 100644
--- a/src/commands/voteEnd.ts
+++ b/src/commands/voteEnd.ts
@@ -3,7 +3,7 @@ import { Context } from '@actions/github/lib/context';
 import { GetResponseDataTypeFromEndpointMethod } from '@octokit/types';
 import { BOT_USERNAME, MAINTAINERS_TEAM } from '../config';
 import {
-  reactToComment, commentToIssue, addLabels, removeLabel,
+  reactToComment, commentToIssue, addLabels, removeLabel, hasLabel,
 } from '../bot';
 import { LabelName } from '../labels';
 import octokit from '../octokit';
@@ -100,6 +100,8 @@ export default async function run(context: Context) {
 
   reactToComment(context);
 
+  const isReleaseCandidate = hasLabel(context, 'v1');
+
   const { owner, repo, number } = context.issue;
 
   const comments = await octokit.paginate(
@@ -159,7 +161,13 @@ export default async function run(context: Context) {
 
   switch (+voteResults) {
     case VoteResult.Approved:
-      resultMessage = `
+      resultMessage = isReleaseCandidate
+        ? `
+**Proposal approved** :+1:
+
+This proposal will be merged into the \`1.0-rc\` branch and released later as part of v1.0.
+      `
+        : `
 **Proposal approved** :+1:
 
 This proposal is now ready to be merged and get released with a new version of the standard.
diff --git a/src/labels.ts b/src/labels.ts
index ecbeff6..f9d980b 100644
--- a/src/labels.ts
+++ b/src/labels.ts
@@ -4,6 +4,7 @@ export type LabelName =
   | 'standard-deprecation'
   | 'standard-minor-change'
   | 'standard-national-section'
+  | 'v1'
   | 'vote-additional-period'
   | 'vote-approved'
   | 'vote-draft'
diff --git a/src/templates/breaking-change.md b/src/templates/breaking-change.md
index 600ca01..df5fac2 100644
--- a/src/templates/breaking-change.md
+++ b/src/templates/breaking-change.md
@@ -1,9 +1,16 @@
 Thanks for your contribution :pray:
 
+{{^release_candidate}}
 This is now marked as a [`breaking-change` proposal to the standard](https://github.com/publiccodeyml/publiccode.yml/labels/standard-breaking-change) proposal to the Standard, this means that an old version of `publiccode.yml` won't be compatible with the new version.
+{{/release_candidate}}
+{{#release_candidate}}
+This is now marked as a [`breaking-change` proposal to the standard](https://github.com/publiccodeyml/publiccode.yml/labels/standard-breaking-change) proposal to the Standard. This targets the upcoming **v1.0** on the `1.0-rc` branch.
+{{/release_candidate}}
 
+{{^release_candidate}}
 Breaking changes can be released with a new major version at most once every two years, provided the current version of the Standard has been deprecating the object of this proposal for at least 6 months.
 
+{{/release_candidate}}
 Example of breaking changes are removal of keys or changes to key types.
 
 The next eligible voting round will take place on **{{ next_vote_date }}**
diff --git a/src/templates/bugfix-change.md b/src/templates/bugfix-change.md
index 066fa5f..8d093bf 100644
--- a/src/templates/bugfix-change.md
+++ b/src/templates/bugfix-change.md
@@ -1,7 +1,12 @@
 Thanks for your contribution :pray:
 
+{{^release_candidate}}
 This is now marked as a [`bugfix-change` proposal to the standard](https://github.com/publiccodeyml/publiccode.yml/labels/standard-bugfix-change),
 this means that this change won't break any compatibility with the old versions of the Standard.
+{{/release_candidate}}
+{{#release_candidate}}
+This is now marked as a [`bugfix-change` proposal to the standard](https://github.com/publiccodeyml/publiccode.yml/labels/standard-bugfix-change). This targets the upcoming **v1.0** on the `1.0-rc` branch.
+{{/release_candidate}}
 
 Example of bugfix changes are typo fixes.
 
diff --git a/src/templates/deprecation-change.md b/src/templates/deprecation-change.md
index 2555159..a1b1033 100644
--- a/src/templates/deprecation-change.md
+++ b/src/templates/deprecation-change.md
@@ -1,7 +1,12 @@
 Thanks for your contribution :pray:
 
+{{^release_candidate}}
 This is now marked as a [`deprecation-change` proposal to the standard](https://github.com/publiccodeyml/publiccode.yml/labels/standard-deprecation), this means that this change won't break any compatibility with the old versions of the Standard,
 and it will be possibile to make the definitive change 6 months after the deprecation with a new major release.
+{{/release_candidate}}
+{{#release_candidate}}
+This is now marked as a [`deprecation-change` proposal to the standard](https://github.com/publiccodeyml/publiccode.yml/labels/standard-deprecation). This targets the upcoming **v1.0** on the `1.0-rc` branch.
+{{/release_candidate}}
 
 The next eligible voting round will take place on **{{ next_vote_date }}**
 
diff --git a/src/templates/minor-change.md b/src/templates/minor-change.md
index 008da21..590e9c3 100644
--- a/src/templates/minor-change.md
+++ b/src/templates/minor-change.md
@@ -1,7 +1,12 @@
 Thanks for your contribution :pray:
 
+{{^release_candidate}}
 This is now marked as a [`minor-change` proposal to the standard](https://github.com/publiccodeyml/publiccode.yml/labels/standard-minor-change),
 this means that old versions of `publiccode.yml` will still be valid with this change.
+{{/release_candidate}}
+{{#release_candidate}}
+This is now marked as a [`minor-change` proposal to the standard](https://github.com/publiccodeyml/publiccode.yml/labels/standard-minor-change). This targets the upcoming **v1.0** on the `1.0-rc` branch.
+{{/release_candidate}}
 
 Example of minor changes are additions of new keys or making keys optional.
 
diff --git a/src/templates/vote-start.md b/src/templates/vote-start.md
index 7d87edb..996913b 100644
--- a/src/templates/vote-start.md
+++ b/src/templates/vote-start.md
@@ -7,4 +7,8 @@ The polls will stay open for {{ vote_period_days }} days, until **{{ vote_end_da
 
 Leave a :+1: (thumbs up) **on this comment** to accept the proposal or a :-1: (thumbs down) to reject it.
 
+{{#release_candidate}}
+This proposal targets **v1.0**. If approved it will be merged into the `1.0-rc` branch and released later as part of v1.0, not immediately.
+
+{{/release_candidate}}
 cc @{{{ steering_committee_team }}}