diff --git a/src/main/java/org/prebid/server/auction/CpmRange.java b/src/main/java/org/prebid/server/auction/CpmRange.java
index 00133373474..0310f956025 100644
--- a/src/main/java/org/prebid/server/auction/CpmRange.java
+++ b/src/main/java/org/prebid/server/auction/CpmRange.java
@@ -1,7 +1,6 @@
 package org.prebid.server.auction;
 
 import org.apache.commons.lang3.ObjectUtils;
-import org.apache.commons.lang3.StringUtils;
 import org.prebid.server.proto.openrtb.ext.request.ExtGranularityRange;
 import org.prebid.server.settings.model.Account;
 import org.prebid.server.settings.model.AccountAuctionConfig;
@@ -19,6 +18,8 @@
  */
 public class CpmRange {
 
+    public static final String DEFAULT_CPM = "0.0";
+
     private static final Locale LOCALE = Locale.US;
     private static final int DEFAULT_PRECISION = 2;
 
@@ -30,7 +31,7 @@ private CpmRange() {
      */
     public static String fromCpm(BigDecimal cpm, PriceGranularity priceGranularity, Account account) {
         final BigDecimal value = fromCpmAsNumber(cpm, priceGranularity, account);
-        return value != null ? format(value, priceGranularity.getPrecision()) : StringUtils.EMPTY;
+        return value != null ? format(value, priceGranularity.getPrecision()) : DEFAULT_CPM;
     }
 
     /**
diff --git a/src/main/java/org/prebid/server/auction/TargetingKeywordsCreator.java b/src/main/java/org/prebid/server/auction/TargetingKeywordsCreator.java
index 30507e4072c..16af4e15d71 100644
--- a/src/main/java/org/prebid/server/auction/TargetingKeywordsCreator.java
+++ b/src/main/java/org/prebid/server/auction/TargetingKeywordsCreator.java
@@ -78,8 +78,6 @@ public class TargetingKeywordsCreator {
      */
     private static final String FORMAT_KEY = "_format";
 
-    private static final String DEFAULT_CPM = "0.0";
-
     private final PriceGranularity priceGranularity;
     private final boolean includeWinners;
     private final boolean includeBidderKeys;
@@ -206,7 +204,7 @@ private Map<String, String> makeFor(String bidder,
 
         final String roundedCpm = isPriceGranularityValid()
                 ? CpmRange.fromCpm(price, priceGranularity, account)
-                : DEFAULT_CPM;
+                : CpmRange.DEFAULT_CPM;
 
         keywordMap.put(this.keyPrefix + PB_KEY, roundedCpm);
 
diff --git a/src/test/groovy/org/prebid/server/functional/tests/TargetingSpec.groovy b/src/test/groovy/org/prebid/server/functional/tests/TargetingSpec.groovy
index dc0607e5e31..d9d337b3c27 100644
--- a/src/test/groovy/org/prebid/server/functional/tests/TargetingSpec.groovy
+++ b/src/test/groovy/org/prebid/server/functional/tests/TargetingSpec.groovy
@@ -62,6 +62,7 @@ class TargetingSpec extends BaseSpec {
     private static final String HB_ENV_AMP = "amp"
     private static final Integer MAIN_RANK = 1
     private static final Integer SUBORDINATE_RANK = 2
+    private static final String EMPTY_CPM = "0.0"
     private static final Integer DEFAULT_TRUNCATE_CHARS = 20
     private static final Integer EXTENDED_TRUNCATE_CHARS = PbsConfig.targetingConfig.get('settings.targeting.truncate-attr-chars').toInteger()
     private static final Map<String, String> EMPTY_TARGETING_CONFIG = ['settings.targeting.truncate-attr-chars': null] as Map
@@ -564,6 +565,30 @@ class TargetingSpec extends BaseSpec {
         assert targetingKeyMap["hb_pb"] == String.format("%,.2f", max.setScale(precision, RoundingMode.DOWN))
     }
 
+    def "PBS auction shouldn't delete bid and update targeting if price equal zero and dealId present"() {
+        given: "Default bid request with stored response"
+        def bidRequest = BidRequest.defaultBidRequest.tap {
+            ext.prebid.targeting = Targeting.createWithAllValuesSetTo(true)
+        }
+
+        and: "Bid response with zero price"
+        def bidResponse = BidResponse.getDefaultBidResponse(bidRequest).tap {
+            seatbid[0].bid[0].price = 0
+            seatbid[0].bid[0].dealid = PBSUtils.randomString
+        }
+
+        and: "Set bidder response"
+        bidder.setResponse(bidRequest.id, bidResponse)
+
+        when: "PBS processes auction request"
+        def response = defaultPbsService.sendAuctionRequest(bidRequest)
+
+        then: "Response should contain proper targeting hb_pb"
+        def targetingKeyMap = response.seatbid?.first()?.bid?.first()?.ext?.prebid?.targeting
+        assert targetingKeyMap["hb_pb"] == EMPTY_CPM
+        assert targetingKeyMap["hb_pb_generic"] == EMPTY_CPM
+    }
+
     def "PBS auction should use default targeting prefix when ext.prebid.targeting.prefix is biggest that twenty"() {
         given: "Bid request with long targeting prefix"
         def prefix = PBSUtils.getRandomString(30)
diff --git a/src/test/java/org/prebid/server/auction/CpmRangeTest.java b/src/test/java/org/prebid/server/auction/CpmRangeTest.java
index 48028175363..c44ae1edd14 100644
--- a/src/test/java/org/prebid/server/auction/CpmRangeTest.java
+++ b/src/test/java/org/prebid/server/auction/CpmRangeTest.java
@@ -21,6 +21,20 @@
 
 public class CpmRangeTest {
 
+    @Test
+    public void fromCpmShouldReturnZeroValueIfPriceDoesNotFitToRange() {
+        // given
+        final PriceGranularity priceGranularity = createFromExtPriceGranularity(
+                ExtPriceGranularity.of(null, singletonList(ExtGranularityRange.of(BigDecimal.valueOf(3),
+                        BigDecimal.valueOf(0.01)))));
+
+        // when
+        final String result = CpmRange.fromCpm(BigDecimal.valueOf(-2.0), priceGranularity, givenAccount());
+
+        // then
+        assertThat(result).isEqualTo("0.0");
+    }
+
     @Test
     public void fromCpmShouldReturnMaxRangeIfCpmExceedsIt() {
         assertThat(CpmRange.fromCpm(BigDecimal.valueOf(21), createFromString("auto"), givenAccount()))