diff --git a/src/ytstudio/banner.py b/src/ytstudio/banner.py
new file mode 100644
index 0000000..4827990
--- /dev/null
+++ b/src/ytstudio/banner.py
@@ -0,0 +1,41 @@
+from importlib.resources import files
+
+from rich.align import Align
+from rich.console import Group, RenderableType
+from rich.text import Text
+
+# Source-of-truth ASCII art sits next to this module as `banner.txt`. Edit the
+# text file to tweak the art; no code change needed.
+BANNER = (files("ytstudio") / "banner.txt").read_text().rstrip("\n")
+
+TAGLINE_LINES = (
+    "Manage and analyze your YouTube channel from the terminal.",
+    "Designed for humans and AI agents.",
+)
+
+# YouTube brand red; "f" cells form the outer ring, everything else is the
+# play-button glyph in the centre.
+_RED = "#ff0000"
+_GLYPH = "bold white"
+
+
+def _styled_banner() -> Text:
+    text = Text(no_wrap=True)
+    for ch in BANNER:
+        if ch in ("\n", " "):
+            text.append(ch)
+        elif ch == "f":
+            text.append(ch, style=_RED)
+        else:
+            text.append(ch, style=_GLYPH)
+    return text
+
+
+def render_version_banner(version: str) -> RenderableType:
+    """Banner + tagline + version, centred for the --version screen."""
+    parts: list[RenderableType] = [Align.center(_styled_banner()), Text("")]
+    for line in TAGLINE_LINES:
+        parts.append(Align.center(Text(line, style="bold")))
+    parts.append(Text(""))
+    parts.append(Align.center(Text(f"v{version}", style="dim")))
+    return Group(*parts)
diff --git a/src/ytstudio/banner.txt b/src/ytstudio/banner.txt
new file mode 100644
index 0000000..3ea9473
--- /dev/null
+++ b/src/ytstudio/banner.txt
@@ -0,0 +1,25 @@
+                ffffffff
+             ffffffffffffff
+          ffffffffffffffffffff
+       ffffffffffffffffffffffffff
+   fffffffffffffffrXYxfffffffffffffff
+ ffffffffffffffrkMLjjLMkrffffffffffffff
+ffffffffffffchMQFffffffFLMacffffffffffff
+fffffffffvoWXFffffffffffffFXWocfffffffff
+fffffffYMUffffffffffffffffffffJMXfffffff
+fffffffoYffffffXMdFffffffffffffYofffffff
+fffffffoYffffffXWWWWpnfffffffffYofffffff
+fffffffoYffffffXWWWWWWWajffffffYofffffff
+fffffffoYffffffXWWWWWWWWWWqffffYofffffff
+fffffffoYffffffXWWWWWWWkFffffffYofffffff
+fffffffoYffffffXWWWWqxfffffffffYofffffff
+fffffffoYffffffXMqFffffffffffffYMfffffff
+fffffffzMCffffffffffffffffffffCMzfffffff
+fffffffffxaWUFffffffffffffFJWaxfffffffff
+ffffffffffffnbMmjffffffjmMbuffffffffffff
+ ffffffffffffffjdMwrrwMbjffffffffffffff
+   fffffffffffffffrXzjfffffffffffffff
+       ffffffffffffffffffffffffff
+          ffffffffffffffffffff
+             ffffffffffffff
+                ffffffff
diff --git a/src/ytstudio/main.py b/src/ytstudio/main.py
index 57339a3..8f6b004 100644
--- a/src/ytstudio/main.py
+++ b/src/ytstudio/main.py
@@ -4,6 +4,7 @@
 from rich.console import Console
 
 from ytstudio.api import authenticate, get_status
+from ytstudio.banner import render_version_banner
 from ytstudio.commands import analytics, comments, livestreams, profile, videos
 from ytstudio.config import migrate_legacy_credentials, setup_credentials
 from ytstudio.version import get_current_version, is_update_available
@@ -76,7 +77,7 @@ def main(
 ):
     """ytstudio - Manage your YouTube channel from the terminal"""
     if show_version:
-        console.print(f"ytstudio v{get_current_version()}")
+        console.print(render_version_banner(get_current_version()))
         raise typer.Exit()
 
     migrate_legacy_credentials()
diff --git a/tests/test_banner.py b/tests/test_banner.py
new file mode 100644
index 0000000..606e635
--- /dev/null
+++ b/tests/test_banner.py
@@ -0,0 +1,16 @@
+from typer.testing import CliRunner
+
+from ytstudio.main import app
+from ytstudio.version import get_current_version
+
+runner = CliRunner()
+
+
+def test_version_shows_banner_tagline_and_version():
+    result = runner.invoke(app, ["--version"])
+
+    assert result.exit_code == 0
+    assert "WWW" in result.stdout
+    assert "Manage and analyze your YouTube channel from the terminal." in result.stdout
+    assert "Designed for humans and AI agents." in result.stdout
+    assert f"v{get_current_version()}" in result.stdout