diff --git a/api/v1alpha1/docs/apiref.adoc b/api/v1alpha1/docs/apiref.adoc
index a45b17da..5edc1ff9 100644
--- a/api/v1alpha1/docs/apiref.adoc
+++ b/api/v1alpha1/docs/apiref.adoc
@@ -2040,6 +2040,8 @@ How this works: +
 - if the user has a number above the weight they keep using the current UI + |  | Maximum: 100 +
 Minimum: 0 +
 
+| *`workatoWebHookURL`* __string__ | WorkatoWebHookURL is used by the UI to push events to Marketo for analytics purposes. +
+The webhook URL is unique per environment. + |  | 
 |===
 
 
diff --git a/api/v1alpha1/toolchainconfig_types.go b/api/v1alpha1/toolchainconfig_types.go
index 137833c0..faf12ccc 100644
--- a/api/v1alpha1/toolchainconfig_types.go
+++ b/api/v1alpha1/toolchainconfig_types.go
@@ -258,6 +258,11 @@ type RegistrationServiceConfig struct {
 	// +kubebuilder:validation:Minimum=0
 	// +kubebuilder:validation:Maximum=100
 	UICanaryDeploymentWeight *int `json:"uiCanaryDeploymentWeight,omitempty"`
+
+	// WorkatoWebHookURL is used by the UI to push events to Marketo for analytics purposes.
+	// The webhook URL is unique per environment.
+	// +optional
+	WorkatoWebHookURL *string `json:"workatoWebHookURL,omitempty"`
 }
 
 // RegistrationServiceAnalyticsConfig contains the subset of registration service configuration parameters related to analytics
diff --git a/api/v1alpha1/zz_generated.deepcopy.go b/api/v1alpha1/zz_generated.deepcopy.go
index 4f3f0d8f..cdf7cb23 100644
--- a/api/v1alpha1/zz_generated.deepcopy.go
+++ b/api/v1alpha1/zz_generated.deepcopy.go
@@ -1964,6 +1964,11 @@ func (in *RegistrationServiceConfig) DeepCopyInto(out *RegistrationServiceConfig
 		*out = new(int)
 		**out = **in
 	}
+	if in.WorkatoWebHookURL != nil {
+		in, out := &in.WorkatoWebHookURL, &out.WorkatoWebHookURL
+		*out = new(string)
+		**out = **in
+	}
 }
 
 // DeepCopy is an autogenerated deepcopy function, copying the receiver, creating a new RegistrationServiceConfig.
diff --git a/api/v1alpha1/zz_generated.openapi.go b/api/v1alpha1/zz_generated.openapi.go
index 367de928..2437ea6d 100644
--- a/api/v1alpha1/zz_generated.openapi.go
+++ b/api/v1alpha1/zz_generated.openapi.go
@@ -2659,6 +2659,13 @@ func schema_codeready_toolchain_api_api_v1alpha1_RegistrationServiceConfig(ref c
 							Format:      "int32",
 						},
 					},
+					"workatoWebHookURL": {
+						SchemaProps: spec.SchemaProps{
+							Description: "WorkatoWebHookURL is used by the UI to push events to Marketo for analytics purposes. The webhook URL is unique per environment.",
+							Type:        []string{"string"},
+							Format:      "",
+						},
+					},
 				},
 			},
 		},