amp-story-auto-ads not showing ads

[greghuet]

We are working on releasing a new format for the content of our site using AMP Stories. For this to work, we need to use ads on the integration, therefore, we need to use amp-story-auto-ads. We have implemented it properly, please set the data-slot correctly using Google Ad Manager, but we've never seen an ad. Here is the example page: https://www.mon-horoscope-du-jour.com/story/hq0-belier.php

What are we doing wrong ? Thanks in advance.

[kul3r4]

Hi, for questions in general please use stackoverflow in the future as this is a project for samples.

@calebcordry do you have any idea why the ad is not showing?

Moreover when running https://www.mon-horoscope-du-jour.com/story/hq0-belier.php#development=1 I get validator.js:510 https://www.mon-horoscope-du-jour.com/story/hq0-belier.php:18:1 The tag 'AMP-STORY (beta)' is deprecated - use 'AMP-STORY' instead. (see https://www.ampproject.org/docs/reference/components/amp-story#migrating-from-0.1-to-1.0), it would be useful to migrate to 1.0

[calebcordry]

@greghuet amp-story-auto-ads controls placement of the ads. The current algorithm will only place the first ad after the 7th page. It appears this story is too short to receive any ads. Could you try with a longer story?

[greghuet]

Hi, thank you so much for your replies. I've been working on a new version with more cards, but still no ads: https://www.mon-horoscope-du-jour.com/story/hq0.php?sign_id=0
Right now, we see requests on the Google Ad Manager report, but without any filling :( Does it takes time to "learn" ? how many impressions before it's unlocked ? Thank you again ;)

[calebcordry]

When I try that site I do not see any ad requests being made. Could you also upgrade to the 1.0 version of amp-story?

[greghuet]

Thank you Calebcordry for your comment. I've done it, still nothing on display:
https://www.mon-horoscope-du-jour.com/story/hq0.php?sign_id=0

From the report, we see some requests now, but none filled (it's all opened for this ad-slot). Is there some limitations ? Would this work on the French market or is it limited to the English speaking market so far ? Thank you again for your great assistance ;)

Update: Just in case, I've created the same in English:
https://www.free-horoscope.com/story/hq0.php?sign_id=0

Still nothing fill for the ad placement.

[calebcordry]

@greghuet Great, I now see the ad request being made from the story, but the response is empty and the ad is not being filled. Unfortunately this has something to do with your ad manager configuration, and I don't know too much about that system. We do have a bit of documentation here, hope it helps.

[greghuet]

Thank you for your message ;) I will check the doc. Also, could you please tell me how do you see the ad request being made from the story ? This will help me a lot for the rest of the dev. Thank you again

[greghuet]

Hi again, I've analysed the network calls when the story is loading to highlight the connection with Google Ad Manager, got the tag which displays an empty space. I'll continue my investigation and I'll share here if this help others ;)

[calebcordry]

Sorry for the delay, glad you found the network request. That is the same place that I was looking. Please let us know if/when you are able to figure it out.

[greghuet]

Hi, so far, I've not been able to show any ads on my AMP Stories. So, I went to check the CNN AMP Stories, to see if I can see any ads, and with my desktop or smartphone (Android), still no chance. Is there some kind of geo-targetting ? Do you see ads on CNN AMP Stories (example: https://edition.cnn.com/ampstories/style/paris-fashion-week-nostalgia-oprah-and-lagerfeld-tributes) ? This would really help me to understand what is going on.
Thanks you all in advance.

[calebcordry]

Hey @greghuet that CNN page has amp-story-auto-ads enabled, but it does not fill when I look at it. This could be based on a number of factors around targeting, (location, time, interests etc).

This is the same thing that I see on your test page. The amp-story-auto-ads extension makes a request to the ad server but the ad server is not responding with an ad. Unfortunately I can't help too much with this as it is not a part of amp. We do have this doc https://support.google.com/admanager/answer/9038178?hl=en hopefully it helps.

[greghuet]

Thank you for your reply and the confirmation you were not able to see any ads on CNN too. So far, my experience with ads on AMP Story is not great cause no matter of the configuration of the ad placement on Google Ad Center, there is nothing to fill the placement. I'll post again here if I found a solution or I'll get a answer from our Google account manager. Thank you all for your support.

[calebcordry]

@jasti Do we have any resources to help @greghuet on the ad manager side? He is getting no-fills when he thinks they should be serving ads?

[jasti]

@greghuet, currently, there is a programmatic support for AMP story ads from Google Ad Manager. That is, you have to traffic, target and deliver your own direct sold ads from your Google Ad Manager instance (which is what CNN and WaPo are doing). In either case, your suggestion to follow up with the Google Ad Manager support is the right one.