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The `productStrategy` object captures the business intent behind a data product and links it to a **single higher-level business KPI** it is primarily accountable for. It defines the objectives, the primary KPI at the business level, and the **product-level KPIs** that measure its direct contribution.
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Optionally, it can also include **related KPIs** — secondary or cross-unit measures that:
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1.**Capture additional value** — show extra benefits beyond the main KPI, useful for demonstrating broader impact.
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2.**Track side effects** — monitor unintended positive or negative impacts on other KPIs.
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3.**Highlight cross-department value** — reveal benefits for other business units, strengthening prioritization and funding cases.
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