diff --git a/.docker/wordpress/entrypoint.sh b/.docker/wordpress/entrypoint.sh
index bab22fc..b596548 100644
--- a/.docker/wordpress/entrypoint.sh
+++ b/.docker/wordpress/entrypoint.sh
@@ -37,6 +37,17 @@ trim_value() {
 	echo "$1" | sed -E 's/^[[:space:]]+//; s/[[:space:]]+$//'
 }
 
+is_truthy() {
+	case "$(echo "${1:-}" | tr '[:upper:]' '[:lower:]')" in
+		1|true|yes|on)
+			return 0
+			;;
+		*)
+			return 1
+			;;
+	esac
+}
+
 plugins_config_exists() {
 	[ -n "$(trim_value "${WORDPRESS_SETUP_CONFIG_YAML:-}")" ]
 }
@@ -127,6 +138,46 @@ sync_site_urls() {
 	replace_url_occurrences "${prod_host}" "${local_host}"
 }
 
+reset_local_user_passwords() {
+	local reset_all_users="${WORDPRESS_LOCAL_RESET_ALL_USERS_PASSWORDS:-0}"
+	local target_user
+	local shared_password="${WORDPRESS_LOCAL_USERS_PASSWORD:-}"
+	local user_id
+
+	target_user="$(trim_value "${WORDPRESS_LOCAL_RESET_PASSWORD_FOR_USER:-}")"
+
+	if [ -z "$shared_password" ]; then
+		echo "WORDPRESS_LOCAL_USERS_PASSWORD not set; skipping local user password reset."
+		return
+	fi
+
+	if is_truthy "$reset_all_users"; then
+		echo "Resetting password for all local WordPress users..."
+		while IFS= read -r user_id; do
+			user_id="$(trim_value "$user_id")"
+			if [ -z "$user_id" ]; then
+				continue
+			fi
+			runuser -u www-data -- wp user update "$user_id" --user_pass="$shared_password" >/dev/null
+		done < <(runuser -u www-data -- wp user list --field=ID)
+		echo "  ✓ Password reset completed for all users"
+		return
+	fi
+
+	if [ -n "$target_user" ]; then
+		echo "Resetting password for local WordPress user '$target_user'..."
+		if runuser -u www-data -- wp user get "$target_user" --field=ID >/dev/null 2>&1; then
+			runuser -u www-data -- wp user update "$target_user" --user_pass="$shared_password" >/dev/null
+			echo "  ✓ Password reset completed for user '$target_user'"
+		else
+			echo "  ⚠ User '$target_user' not found; skipping password reset"
+		fi
+		return
+	fi
+
+	echo "No local password reset target configured; set WORDPRESS_LOCAL_RESET_ALL_USERS_PASSWORDS=1 or WORDPRESS_LOCAL_RESET_PASSWORD_FOR_USER."
+}
+
 install_plugin() {
 	local plugin_slug="$1"
 
@@ -312,6 +363,7 @@ echo "Installing plugins and themes..."
 
 if wordpress_is_installed; then
 	sync_site_urls
+	reset_local_user_passwords
 
 	if plugins_config_exists; then
 		install_org_plugins_from_config
diff --git a/README.md b/README.md
index 6a2c80f..8eaea23 100644
--- a/README.md
+++ b/README.md
@@ -38,6 +38,13 @@ services:
       # Local URL that replaces PROD_SITE_URL during startup synchronization.
       # Keep as localhost for local development, or change if you use another host.
       LOCAL_SITE_URL: ${LOCAL_SITE_URL:-http://localhost}
+      # Local-only password override for imported users (do not use in production).
+      # Set one shared password and choose one strategy:
+      # - reset all local users, or
+      # - reset only one specific user login/email/ID.
+      WORDPRESS_LOCAL_USERS_PASSWORD: ${WORDPRESS_LOCAL_USERS_PASSWORD:-localdev123}
+      WORDPRESS_LOCAL_RESET_ALL_USERS_PASSWORDS: ${WORDPRESS_LOCAL_RESET_ALL_USERS_PASSWORDS:-1}
+      WORDPRESS_LOCAL_RESET_PASSWORD_FOR_USER: ${WORDPRESS_LOCAL_RESET_PASSWORD_FOR_USER:-}
       # Inline YAML config for automatic plugin/theme installation.
       # Use wordpress_org_plugins, wordpress_archive_plugins, wordpress_custom_plugins, and wordpress_custom_themes.
       WORDPRESS_SETUP_CONFIG_YAML: |
@@ -89,9 +96,14 @@ After that, start the stack with the standard Compose command:
 
 ```bash
 docker compose up -d --build
-docker compose exec --user www-data wordpress wp user reset-password <username> --show-password --skip-email
 ```
 
+On each startup (when WordPress is already installed), the entrypoint can automatically reset local user passwords:
+- `WORDPRESS_LOCAL_RESET_ALL_USERS_PASSWORDS=1`: reset all users to `WORDPRESS_LOCAL_USERS_PASSWORD`.
+- `WORDPRESS_LOCAL_RESET_PASSWORD_FOR_USER=<login|email|id>`: reset only one user.
+
+Use only one strategy at a time. For local environments importing production data, resetting all users is usually the simplest approach.
+
 ### Database dump
 
 If you need to bootstrap the environment with existing data, place your SQL dump in the folder below:
diff --git a/common-services.yml b/common-services.yml
index f732587..1823a6a 100644
--- a/common-services.yml
+++ b/common-services.yml
@@ -16,6 +16,9 @@ services:
       - WORDPRESS_DB_PASSWORD=${WORDPRESS_DB_PASSWORD:-root}
       - WORDPRESS_TABLE_PREFIX=${WORDPRESS_TABLE_PREFIX:-wp_}
       - WORDPRESS_SETUP_CONFIG_YAML=${WORDPRESS_SETUP_CONFIG_YAML:-}
+      - WORDPRESS_LOCAL_USERS_PASSWORD=${WORDPRESS_LOCAL_USERS_PASSWORD:-}
+      - WORDPRESS_LOCAL_RESET_ALL_USERS_PASSWORDS=${WORDPRESS_LOCAL_RESET_ALL_USERS_PASSWORDS:-0}
+      - WORDPRESS_LOCAL_RESET_PASSWORD_FOR_USER=${WORDPRESS_LOCAL_RESET_PASSWORD_FOR_USER:-}
       - XDEBUG_CONFIG=${XDEBUG_CONFIG:-client_host=host.docker.internal start_with_request=yes}
       - XDEBUG_MODE=${XDEBUG_MODE:-off}
       - HOST_UID=${HOST_UID:-1000}