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Communications Console
SPV and MDO be able to reach out to their 30M userbase for targeted marketing and feedback mechanism.
Feature Value
SPV/MDO will be able to connect with users, understand their issues, nudge them to enroll, complete course consumption. With the data insights, SPV/MDO be able to take decisions how to promote learning on iGOT.
Feature Vision
- SPV/MDO be able to create user buckets based on certain criteria. E.g. users who have enrolled in at least 1 course etc.
- SPV/MDO be able to query and create user buckets by querying in natural language (NLP and LLM). e.g., A SPV may say, “Create a list of users who have been active for at least 5 hours in past 24 hours”.
- Upload SMS, WhatsApp Messages formats and email pre-defined templates.
- SPV/MDO be able to enable feedback mechanism and enabling analytics and AI driven insights from the responses.
Goals & Mid-Point Milestone
- Develop a Communications Console integrated with iGOT Platform, enabling SPVs and MDOs to engage with a user base of 30 million through SMS, WhatsApp, and Email channels.
- Facilitate targeted marketing campaigns and feedback mechanisms to enhance user enrollment and course completion rates.
- Provide data insights to SPVs and MDOs for informed decision-making on promoting learning initiatives on iGOT.
Setup/Installation
No response
Expected Outcome
- Improved user engagement and communication channels between SPVs, MDOs, and the iGOT user base.
- Increased user enrollment and course consumption through targeted marketing campaigns and personalized communication.
- Enhanced data analytics capabilities to derive actionable insights from user feedback and interactions.
Acceptance Criteria
- Communications Console successfully integrated with iGOT Platform, allowing SPVs and MDOs to access SMS, WhatsApp, and Email channels.
- Ability to create user buckets based on specific criteria such as course enrollment status, activity level, etc.
- Natural language query capability implemented using NLP and LLM for creating user buckets.
- Upload functionality for SMS, WhatsApp messages formats, and email pre-defined templates.
- Feedback mechanism enabled with analytics and AI-driven insights derived from user responses.
- User feedback indicating satisfaction with communication effectiveness and responsiveness.
Implementation Details
This project has to be built from scratch and is tech stack agnostic
Mockups/Wireframes
No response
Product Name
Karmayogi
Organisation Name
MeitY
Domain
Learning & Development
Tech Skills Needed
Other
Mentor(s)
Category
Backend